You already own most of your new kitchen
The opening education line — the expensive part is already in the house.
Beauty is only skin deep
The hero line, made literal.
Nobody knocks down a wall to change the wallpaper
The surface-versus-structure analogy.
You wouldn’t rip up the floorboards to change the carpet
Same argument, second analogy.
Planning a new kitchen? You need to see this
Catches people already in market — written to earn a click.
Spoiled for choice
Answers “will it look cheap?” and drives showroom visits.
The NHS didn’t specify a temporary cover-up
Credibility: the same architectural finishes as the commercial work.
Two days. Not two months.
The timing and upheaval angle.
The biggest reason people replace their full kitchens
The reason against what is still perfect underneath.
A kitchen door is two things
Pure education — surface versus core.
Your old kitchen is better built than a new one
Reframes the old kitchen as an asset.
Cheaper and greener
The waste argument.
Kitchen transformations that last
Why the finish does not lift — awaiting two detail photos.
Before & after — three real jobs
The proof set: matched photo pairs from Liz Forbes (West Lothian), Susan Broom (Glasgow) and Lynne Booth (Lanark).
Client clips
The raw videos behind the video adverts.
Still to settle
Three open questions
Two detail photos needed. “Kitchen transformations that last” has two empty slots waiting on a close-up of a lifting, spot-glued corner and a close-up of a finished bonded edge. That pairing is the most persuasive proof on any of these adverts.
A descriptor-free logo. The supplied lockup has “the home of kitchen wrapping” baked into the artwork, which breaks the advert voice rule, so these use a cropped version. A clean original would be better for print.
Video delivery. All eleven video adverts are rendered as 1080-wide MP4s and download straight from this page — no further work needed before posting.